Client: [Client / Company Name]
Role: Brand & Product Designer — engaged directly by the client
The client had outgrown their original logo and had zero written guidelines, so every team was designing from memory. Add your real project's one-line summary here.
Objective: give the company one governed visual identity — logo, color, type, voice — and a component library so design and marketing stop drifting apart.
Approach: started with discovery interviews and a competitive audit, explored 3 distinct visual directions, then built out the winning direction into a full identity system: logo lockups, color and type scales, imagery direction, and Figma components mapped to code.
Outcome: describe the measurable result here — faster design handoff, consistent brand across channels, whatever you can quantify.